Produced in Kent reveals a tasty future
The leading food and drink trade organisation, Produced in Kent, are at the forefront of supporting and highlighting the food and drink produced in the Garden of England. CEO Floortje Hoette shares some of her industry insight and trend predictions for 2024. In recent times, we have seen a backlash against ultra processed foods, with leading specialists including Chris van Tulleken highlighting the fact that ultra processed foods are damaging our physical and mental health. Floortje says "Consumers want convenience but also transparency, we want to know what goes in our food and where it comes from. Most of us don't have the time to cook everything from scratch and so I think we will see more products that fit in that middle zone, they are processed for our convenience but not ultra processed with a long list of indistinguishable ingredients.