Beauty heroes

THE HERO PROJECT is an exciting new British beauty concept that mobilises people power and great science, on a mission to rid your bulging drawers of beauty clutter and replace it with the best beauty products you truly love.

It works by getting members of the public (Sidekicks) to suggest ways in which the most well-loved beauty products on the market could be improved. For example, a face cream might have a great texture but a too heavy scent, in which case, if they think they could make it better, the beauty experts at THE HERO PROJECT will take up the challenge to create a new, improved version.

Alongside the Sidekicks, THE HERO PROJECT is also busy creating totally new and innovative beauty products, both with the help from the public and from their product development team who thrive on delivering beauty innovation.

THE HERO PROJECT mission launched originally with five great products offering something for everyone. The range now also includes a Hand Rehab, a luxurious hand cream, Night Drops an age defying elixir night serum and Resurfizz, a face peel treatment. Each of the new products feature the highest quantities of the most effective, premium ingredients formulated with expert attention to detail, all exquisitely fragranced and packaged and designed to appeal and impress the beauty world's most stringent critics - you!

Say 'hya' to soft, smooth and hydrated skin thanks to beauty buzz ingredient, hyaluronic acid. The Hero Project's Hyasoft is a fast-absorbing oil-free moisturiser blending multi-molecular hyaluronic acid and vitamin B5 to lock in moisture and eliminate dry and dehydrated skin. Hyaluronic acid can hold 1000 times its own weight in moisture which is perfect to restore your skin's plumpness in the cold, harsh British winter weather. Another perk, Hyasoft is a great face moisturiser for all skin types and all ages - the perfect 'pick me up'!

How To Use The Hero Project's Hyasoft is your hydrating hero providing a moisture boost in an instant!
- Use Hyasoft in the morning before makeup to ensure an even application and moisturisation which lasts all day.
- Apply a few small drops onto the hand and gently sweep over a clean face, neck and upper chest avoiding your delicate eye area.
- Take the handbag friendly sized product with you for a moisture glow on the go!
- Complete your night time beauty regime with Hyasoft, and wake up to bright, springy hydrated skin!

The Hero Project's Hyasoft RRP £19 is available from
www.theheroproject.co.uk