Loving Tan has brought its newest Purest Collection to the UK
With consumer demand for natural and organic products on the rise, Loving Tan has brought its newest Purest Collection to the UK. The collection contains high concentrations of active ingredients to ensure a deep and natural-looking tan after just one application. Shades medium and dark are available and are suitable for most skin types. Proudly Australian made, all products are dermatologically tested, cruelty-free and vegan friendly. I love the Purest Face Tanning Serum (£30.95), easy to apply as you would your usual tanning moisturiser, the lightweight formula enhanced my complexion even as it developed and left me with a healthy glow once removed six hours later. Something that had been sorely lacking!