Kent-based bridal make-up artist Elizabeth Joseph-Love is, quite rightly, still celebrating her win at The Wedding Industry Awards 2021 for best make-up artist in the South East. So, when we started grappling with the question of foundations, we could think of no one better placed to help us out.
So Elizabeth, for those of us who've been through endless foundations. How can we pick the right one, once and for all?
"What a question! Indeed, foundations are an absolute minefield. Choosing the right one for you can be a frustrating and confusing process that’s costly if you get it wrong. To find the one for you, you’ll need to consider both your skin and the desired result.
Check out my five-point guide…
Always aim to match a potential shade to your jawline, not the back of your hand. Take a small mirror with you and look at the swatch in natural daylight as well as under the shop lighting. If the colour stands out on your skin, it’s the wrong shade – it’ll be invisible if matched perfectly. You may even want to consider investing in a summer shade and a winter one, you can even mix them together to get the correct tone for the season. Finally, for the best finish, always choose a moisturiser or primer that suits your skin type.
For dry skin Elizabeth recommends:
For normal/combination skin Elizabeth recommends:
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