Introducing The Beauty Beat

The Beauty Beat 2022 banner Debuting in the UK this winter is The Beauty Beat, a cool and cleverly curated beauty festival dedicated to meeting the beauty needs of Women of Colour. Powered by Instagram and supported by The British Beauty Council, this groundbreaking, unmissable festival will be the first of its kind in the UK.

Set across the first weekend of December in Central London, The Beauty Beat brings together some of the world’s biggest and best loved beauty brands – including NARS, Laura Mercier, bareMinerals and retail giant Boots – under one roof to celebrate Women of Colour.

The two-day event will include panel discussions on hot topics across hair, make-up, skincare and tweakments, feature some of the beauty industry’s most influential voices and experts, host a wealth of premium live and digital experiences including opportunities to engage with brilliant creators of colour, and offer exclusive brand discounts and an impressive goody bag packed with full-sized products for each guest as a thank you.

Donna Dia, a luxury events specialist with 20 years experience creating awe-inspiring events within the rarefied worlds of fashion, media, beauty and art explains, “The Beauty Beat is a beauty events for Women of Colour to feel seen, centred and celebrated as beauty consumers. Over the course of my career, I have produced numerous exquisite events and while we, Women of Colour, may have been invited and on some occasions, included, we have never been the focus. Our representation has never been 360 degrees. Beauty has always been such a huge, intrinsic part of our culture and yet, we are still not fully considered. So, I wanted to create an elevated beauty event where we are fully considered - from the products available to the visual representations to the people you see... And for this to be showcased in a positive and elevated light. The Beauty Beat is the physical manifestation of this. It is my love letter to Women of Colour"

Date: 3 & 4 December
Time: 10am-6pm
Tickets: from £40 (
Venue: 28 Great Russell Street, London, WC1B 3UB
Accessibility: Suitable for wheelchair users

Saturday 3 December
ACE THAT BASE: Make-up Matters
Undertones, shade matching and cut creases – the topics that matter will be put to the test by the make-up experts. Sharing sisterly tales of acing their base, demonstrating their skills and navigating ever-changing TikTok trends. Led by NARS.

SKIN DEEP: From Hydration to Hyperpigmentation
A discussion around skincare driven by some of the industry’s most formidable skincare experts. From dissecting beauty routines to dealing with skin conditions in a world where ‘perfect skin’ is the holy grail.

Sunday 4 December
THE BIG CHAT: Curls, Coils & Kinks
Hair heroes undressed and reviewed for all to see with live demos from the brands that cater to our Pattern, regardless of type. All things moisture, pre-wash treatments, styling and so much more.

TWEAK IT OUT: No Fear, No Limits
Finally, the last session of the weekend will be a moment among friends. We will uncover the truths behind tweakments, needles, injections, implants and everything in between. No stone is too heavy to unturn – so ask away!

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