Boost your skin from within

St.Tropez's new Self Tan Luxe Body Serum

Hands up, tanning products and I have never gotten along terribly well, but when I heard about St.Tropez's new Self Tan Luxe Body Serum I immediately sensed a game-changer and was keen to find out more! Raising the bar, this new serum format, infused with a unique collagen-enhancing complex, responds to consumer demand for a hydrating, longer-lasting natural glow with skincare benefits. It works to firm, smooth, soothe, reduce redness and even skin tone while instantly hydrating skin in the most easy-to-use format yet. What's more, it's infused with the iconic St.Tropez Luxe scent, a fine fragrance with Tri-tech Olfactory Fragrance Technology, which equals no biscuity smell.

Having learned of its zero transfer attribute I asked Michaella Bolder, St.Tropez tanning and skincare expert, whether she'd recommend this particular product to brides, and if so when would be the best time to apply. She told me, “Yes, it's a beautiful tan for brides. However, I'd always recommend to apply their tan the day before. The reason for that is you can be really prepped and make sure you apply your tan evenly without any worries or concerns on the morning of your wedding. It is zero transfer but as the tan starts to take, you want to make sure you're super-confident, as it comes through over four to eight hours. So, always apply the day, evening or 24 hours before your big day. It leaves you with a beautiful rich, medium glow and with the skin being so hydrated it just beams.”

£35, available at Boots, Superdrug, Look Fantastic, ASOS, Amazon and all leading online retailers.

- Kelly Andrews, CWM beauty editor

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