Bridal fashion news and inspiration

All the latest wedding fashion trends for the bride, bridesmaids, mother of the bride and grooms.

Get your skates on this summer with 70s-inspired styles from Impala Skate

Fashion meets fitness this summer with the trend for roller skating here to stay. Whether you're a complete beginner, or regularly enjoy this favourite pastime, get moving with Impala Skate, an Australian-born brand that's making this activity cool again with its offering of vegan-friendly, vintage-inspired roller skates, inline skates and skateboards, as well as cool accessories and protective gear designed to help you get your groove on. Insta-worthy styles influenced b the 1970s include these retro-looking pink and yellow skates, and a rose gold pair with a hologram finish designed in collaboration with Australian-born hoola hoop master and expert skater Marawa (who has six pairs of custom high-heeled roller skates that she performs in!) One of the latest additions to the ever-expanding collection is the patent plum colour and the brand recently launched the Harmony Blue style as part of its Harmony Blue Roller Skate initiative.

Posted: 12 May 2022

Scream Pretty and Hannah Martin unveil Bridal and Occasion Collection

British indie jewellery brand Scream Pretty are delighted to unveil its fourth design collaboration with make-up artist Hannah Martin. Say 'I do' to wedding season and RSVP to any summer soiree in style with Scream Pretty x Hannah Martin's latest drop. The collection includes 18 pieces across two drops and Scream Pretty x Hannah Martin Bridal has been designed by Hannah and Scream Pretty to bring playful accents to any occasion outfit. The collection features delicate tennis-chain waterfalls, stunning pearl details and classic Art Deco-inspired motifs crafted from recycled sterling silver, and gold-plated recycled sterling silver.

Posted: 5 May 2022

Lingerie experts Boux Avenue unveil flash 20% off promotion

To celebrate the bank holiday weekend, lingerie brand Boux Avenue is offering 20% off on selected lines, including their new Whimsical Wonderland Collection. The 20% off promotion launches today until Monday 2nd May. A winning combination - payday weekend, bank holiday weekend and 20% off at Boux! The Whimsical Wonderland collection brings the #Regencycore trend to life with divine details and fresh hues. Fall in love with intricate lace, delicate frills and floral embroidery designs, in beautiful feminine shapes; from longline (corset-inspired) bras to the trustworthy balconette, and everyone's favourite plunge bra.

Posted: 28 April 2022

High street jeweller Ernest Jones determines wedding trends for 2022

By analysing Google trend data and in-store interest, the team at Ernest Jones reveal the jewellery trends which are set to dominate 2022, including the wedding industry. The reoccurring theme of 2022, and one which unites most of the trends, comes from turning away from tradition. Whether it's a modern take on classic looks, for example, pearls or signet rings, or simply an awareness of where the jewellery came from, Ernest Jones reveals the top jewellery looks. The team also reveal the modern take on engagement rings, including male engagement rings and an increase in the popularity of coloured stones.

Posted: 21 April 2022

Rowley Hesselballe London bridal brand launches on rental platform HURR

Bridal Brand Rowley Hesselballe London have launched eight pieces on the online rental platform, HURR along with featuring in HURR's Selfridges store space. The pieces available come predominantly from their Bridal Collection, The Queen's Collection: Make Your Move which is a 60's Dream inspired by The Queen's Gambit and making a move. The collection consists of pant and skirt suits and sets, flowing gowns, mini dresses, jumpsuits and more, and the campaign takes these designs and reconstructs them into a celebration of the 1960's fashion and aesthetic.

Posted: 14 April 2022

Little Mistress by Vogue Williams launches

Little Mistress and Vogue Williams are delighted to debut their new collaboration; Little Mistress by Vogue Williams. The summer edit designed by Vogue and Little Mistress features a capsule of seasonal must-haves including wrap dresses, sundresses and lust-worthy occasion wear and is on sale now. Vogue's fourth drop with the award-winning brand brings her signature effortlessly chic style to the forefront. Designed for any summer occasion, from weddings to holidays, the collection focuses on dresses in a host of silhouettes. Bold blooms adorn wrap and tiered maxi dresses for a flattering, feminine style with a palette of red contrasting with muted pinks and pearly whites.

Posted: 7 April 2022

Havaianas launch new Harry Potter Collection

Celebrate the Hogwarts houses with latest collection of flip flops from Havaianas consisting of new styles inspired by the four Hogwarts houses. Will you follow the path of wisdom and go for Ravenclaw or will you choose to stride along the path of courage and choose Gryffindor? You might prefer to go with friends and take the path of loyalty to Hufflepuff or maybe you're the more ambitious type and fit into Slytherin? All four houses are represented in beautiful illustrations and colours on the iconic Havaianas TOP model, perfect for honeymoons and staycations this summer.

Posted: 31 March 2022

Quiz launches its first bridal collection, Perfect Day, Perfect Dress

Women's fashion favourites Quiz has launched its first bridal collection, Perfect Day, Perfect Dress. It includes sequin and lace dresses and jumpsuits, including a white chiffon frill sleeve maxi dress, an embellished high neck dress and a sequinned tie back dress, plus an array of dazzling jewellery, bags, hair accessories, shoes and belts, making it a one-stop-shop for brides-to-be. Quiz is also known for their fashion-forward bridesmaids' dresses, stylish occasion wear that's perfect for guests, plus honeymoon essentials.

Posted: 24 March 2022

Pour Moi to donate all revenue from new lingerie ranges to Ukraine

Lingerie, swimwear and fashion brand Pour Moi is donating all revenue from its cobalt-blue Viva Luxe range and yellow Flora range to the Disaster Emergency Committee (DEC) Ukraine Humanitarian Appeal. Like so many others, Pour Moi is saddened by the ongoing conflict in Ukraine. After already donating £5,000, Pour Moi has been reflecting as a business on what more it can do to help and support those affected by the humanitarian crisis. Coinciding with the launch of its Viva Luxe and Flora ranges in new colourways, the brand has decided that 100% of the sale of the cobalt-blue and yellow colourways within these ranges will be donated.

Posted: 17 March 2022

Lingerie and swimwear retailer Pour Moi announces launch of The Pour Moi Uplifting Women Awards

Global lingerie and swimwear retailer Pour Moi has announced the launch of their new initiative, The Pour Moi Uplifting Women Awards. Pour Moi believes that all women deserve to be celebrated, and The Pour Moi Uplifting Women awards will be an event that recognises the amazing achievements of women from across the UK. Nominations are open to the public with the award ceremony taking place on 19th May 2022 in central London. Pour Moi has hand-selected a highly esteemed panel of VIPs to help judge the awards. All have excelled in the worlds of business, entertainment, and campaigning. Pour Moi CEO and founder, Michael Thomson comments, "The expert panel will carefully assess the entries, and decide on The Pour Moi Uplifting Awards winners, based on the information supplied with each nomination."

Posted: 17 March 2022

Walpole launches its 2022 brands of tomorrow including Savin London bridal wear

The industry body for the British luxury sector, Walpole, recently announced the 2022 selection for its Brands of Tomorrow programme that included bespoke bridal and eveningwear range, Savin London. In association with Mishcon de Reya and MoneyCorp, it's a unique mentoring programme that takes up to 12 carefully selected early-stage brands through a year-long programme of workshops and mentoring to help develop their business skills and set them on a path to growth. Participants are mentored by some of the UK's most experienced luxury executives, editors and founders who provide a year of one-to-one coaching; sharing their knowledge and expertise with the chosen brands.

Now in its 15th year, Walpole's flagship development programme continues to support the success and dynamic growth of the British luxury industry through the transference of skill, experience and know-how to ensure continued creative development and growth. It creates mutually beneficial relationships between established and up-and-coming luxury brands and individuals, which not only ensures a pipeline of new brands but keeps driving innovation and entrepreneurship at the heart of one of the UK's fastest-growing business sectors. Each new cohort of Brands of Tomorrow also acts as a microcosm of consumer trends in the high-end space, pinpointing emerging consumer needs and behaviours. This year there is a continued move towards sustainability, particularly circularity and a new generation of brands that have purpose-driven commerce at their core. Luxury Promise and Circle of Style are at the forefront of getting pre-owned goods to consumers in a creative and authentic way and Petit Pli and Ocean Bottle are making strides in addressing fashion's land-fill problem and the global issue of ocean plastics respectively.

Posted: 10 March 2022

Rewritten are launching a pop-up shop on 31st March

British bridesmaids brand Rewritten are thrilled to announce the launch of their Shoreditch pop-up shop opening on 31st March 2022. Founded in 2016 by friends and ex-work colleagues Katie Arnott and Frances Cookson, Rewritten Bridesmaids has become one of the UK's leading fashion-forward bridesmaids dress brands, with the flagship store in East London and presence in some of the most highly regarded bridal boutiques across the UK and Worldwide. Rewritten focuses on modern bridesmaids dressing with classic silhouettes and luxurious fabrics. The sell-out satin collection will be available to try on and buy in the Shoreditch pop-up shop, along with the classic crepe collection and the sustainable bridal edit.

Posted: 3 March 2022

British designer Lucy Quartermaine launches Melody collection

Award-winning British designer Lucy Quartermaine has recently launched her new Melody collection inspired by music and rhythm. The stunning selection of silver pieces are perfect for brides and bridesmaids and start from just £50. The collection includes two standout rings, two pairs of stud earrings, one bracelet as well as two classic pendant necklaces and is finished with the showstopping wind chime earrings and large key necklace. Crafted from the finest sterling silver with rhodium overlay to ensure the most exquisite shine, many of the pieces are also peppered with cubic zirconia for some added sparkle.

Posted: 24 February 2022

Etsy releases top wedding trends for 2022

Now that wedding planning is picking up, couples (and their guests) can't wait to get the party started! But when it comes to wedding celebrations in 2022, one thing is for certain, couples are getting hitched in ways that feel true to them, focusing on individuality and embracing everything unconventional. From colourful, destination-themed receptions to bespoke, heirloom-worthy gifts, dresses and accessories, the wedding planning boom is in full bloom. Here, Etsy reveals its top fashion trends...

Posted: 17 February 2022

Grace Loves Lace launch new eco wedding gown for Valentine's Day

Grace Loves Lace has unveiled its newest gown, Peaches Pearl, a signature style that has been reimagined with the brand's 100% recycled, GRS-certified pearl lace in time for Valentine's Day. Sustainably and ethically hand-crafted in Australia using 95.5% recycled materials, Peaches Pearl is the second eco wedding gown from the brand – following the launch of Lumi in 2021 – as they continue to follow through on their commitments to sustainability and onshore manufacturing. Championing a non-mass produced, ethical and Australian- made business model from day one, founder and creative director, Megan Ziems, has always looked for ways the brand can improve its environmental impact. Revolutionising business practices, expanding the GRACE conscious product offering and introducing new and sustainable fabrications is important to Ziems, who invented the 100% recycled lace used in the eco gowns over a two-year period.

Posted: 14 February 2022

VRAI and Style Me Pretty launches bridal capsule collection

Celebrate Valentine's day this year with the VRAI x Style Me Pretty bridal launch. The seven-piece collection features three distinct sustainably created diamond shapes that form an abstract flower. Hand-crafted with recycled 14-carat solid yellow gold, each design celebrates the beauty of nature and a commitment to the future of our planet, with signature Style Me Pretty elements, such as feminine, floral designs with elegant details. All the pieces in the collection are meant to be stacked, fitting perfectly, or worn individually in a way that is uniquely personal and loved for long after one's special day, or as meaningful bridesmaids and mother-in-law gifts.

Posted: 3 February 2022

ALDO Shoes launch Valentine's Day collection of shoes and bags

Whether it's Valentine's or Galentine's Day, get ready to give the look of love with the new ALDO Shoes Valentine's Day Collection. From fun nights out with the gals or romantic evenings in for two, find everything your wardrobe needs with this limited-edition collection. Individually designed, this range includes six individual pieces, from sexy stilettos to statement shoulder bags and a highlight is this Cupida style, a pair of slingback heels crafted with a heart-shaped heel and sleek ombre finish.

Posted: 27 January 2022

Ethical jewellery brand Lebrusan Studio reveals new Freedom collection

Ethical jewellery brand Lebrusan Studio has revealed its fabulous new Freedom collection of combinable gender-neutral commitment rings. Available in a variety of band widths, shapes, details and colours, the Freedom collection is made up of components that customers can mix and match.

The collection's flagship piece is a flat band set with a technicolour row of fancy Sri Lankan sapphires; the jeweller's sparkling take on artist Gilbert Baker's iconic rainbow flag. These sustainable pieces are cast in 100% recycled yellow or white gold, set with traceable and conflict-free diamonds and sapphires and created in the UK by skilled and specialist craftspeople.

Posted: 20 January 2022

One dress, multiple looks from the new RULABELLE collection

The RULABELLE multiway collection for bridesmaids has added special edition styles and a new Ethereal Tulle collection to its range, with each versatile dress being able to be worn in more than 20 different ways. The collection allows the wearer to express their individuality, personality and unique sense of style, no matter their shape or silhouette. RULABELLE is named after Irish founder Ruth Larkin and her young daughter Annabelle, RU-LA-BELLE. Ruth tells us, "The flexibility of this collection lets every woman showcase her own identity, creating a look to perfectly suit her shape and personality. It came from years immersed in the international bridal market and identifying an opportunity to design and offer retailers a collection to meet all bridesmaids and party wear needs."

Posted: 13 January 2022

Elbeth Gillis has launched her new collection, Curve

South African wedding dress designer Elbeth Gillis has launched her stunning new bridal dress collection called Curve. It's her first capsule collection of 2022 and includes five dresses ranging from simple structures with crisp, clean lines to romantic, lavish lace. The collection also features statement sleeves, creaseless collars, beautiful bows and overskirts and have been designed to flatter women's curves and accentuate the bride's natural beauty. They are lovingly named Charlotte, Merida, Jessica, Poppy and Vivian.

Posted: 6 January 2022

Grace Loves Lace has unveiled its first eco wedding gown

Grace Loves Lace has unveiled its first eco wedding gown called Lumi (£2,200) constructed from 96% recycled materials, ethically handcrafted in the brand's Australian studio. From the lace and tulle to the decorative covered buttons and eyelash trim, each part is a conscious choice for the planet. Founder and creative director, Megan Ziems, tells us, "We were inspired to take materials that would have been otherwise discarded and use modern technology to create a beautiful wedding gown that holds so much meaning."

Posted: 30 December 2021

Vera Wang Bride and Pronovias Group join forces with new collection

Vera Wang Bride and Pronovias Group have joined forces to launch their first collection, Vera Wang Bride. The 60 dresses blend artisanal details with luxury textures using premium fabrics and hand-crafted finishes on exaggerated volumes and new silhouettes. Vera Wang says, "I intended to make sure that certain Vera Wang design codes were identifiable in Vera Wang Bride." She continues, "Through my designs, I want to express respect – respect for the design process. Respect for quality. Respect for imagination and individuality. But most of all respect for women."

Posted: 23 December 2021

ALDO Shoes UK celebrates Disney Cinderella collaboration

Ahead of the most magical time of the year, ALDO Shoes has collaborated with Disney to release a limited-edition shoes and accessories collection. This Disney X ALDO collection inspires brides with its decadent designs and embellished finishes. This collection has been thoughtfully crafted to ensure customers are made to feel effortlessly elegant. Just because the clock strikes twelve, doesn't mean the fairy tale has to come to an end! This collection of seven pieces has been crafted with a vision of bridging the nostalgia of the brave and beloved princesses and the daring trends of today's world to connect timelessness and modern fashion.

Posted: 16 December 2021

Bombas launches sock collection in UK partnering with homeless charity St Mungos

Cult US sock brand with a mission to help those in need, Bombas, has launched in the UK. Bombas was originally founded because socks are the top most requested item at homeless shelters in the US. Through the brands One Item Purchased = One Item Donated model, they have donated more than 50 million items to those in need, at risk and experiencing homelessness. Give the gift of giving this Christmas with Bombas and for every item purchased, Bombas donate an item to leading UK homelessness charity, St Mungos so you can do good, whilst looking and feeling good this season.

Posted: 9 December 2021

With Love Darling Jewellery x Comic Relief launches the Knot Collection

With Love Darling Jewellery x Comic Relief has launched the Knot Collection with 40% of the profits donated to Comic Relief to support people living incredibly tough lives. This includes vulnerable children and young people, people who are homeless or who have been forced to flee their homes, women and families at risk of domestic abuse and those struggling with existing or new mental health problems. The brand new Knot Collection is inspired by the United Nations Global goals, aiming to inspire and engage customers to buy, live and think more sustainably. This beautiful collection starts at just £35.00 and is sustainably produced in developing countries, giving the artisans income to lift themselves and their families out of poverty.

Posted: 2 December 2021