Bridal fashion news and inspiration

All the latest wedding fashion trends for the bride, bridesmaids, mother of the bride and grooms.

Scream Pretty launch Celestial Ear Party Advent Calendar

This jewellery advent calendar is a fun way to countdown to a Christmas wedding! Priced at £250, it includes 12 of the brand's best-selling celestial-inspired earring and ear cuff designs crafted from sustainable recycled sterling silver and gold-plated recycled sterling silver. Pieces include their Starburst Huggies, Lightning Bolt Huggie and Double Band Ear Cuff and the advent calendar is available in both gold and silver, making it the perfect Christmas gift for a loved one, or yourself!

Posted: 25 November 2021

VRAI jewellery launches Two Weeks of Giving

With climate conversations being a timely topic, VRAI has teamed up with DIRT to dedicate two weeks to unite for positive change. Environmental activist, model and founder of DIRT, Arizona Muse, who has graced the cover of over 40 international VOGUE Magazines, curates her favourite VRAI designs, in time for the holidays, bringing together her commitment to sustainability and VRAI's annual tradition of Two Weeks of Giving. Until 30th November, 10% of all Style Edit purchases will be donated to DIRT, a charity founded by Arizona that supports and promotes biodynamic farming as a solution to the climate crisis. With proceeds supporting the regeneration of earth, this initiative will give back for generations to come.

Posted: 18 November 2021

Hunter x Disney Mickey Mouse Capsule Collection launches

Planning a winter wedding? Then check out the new Hunter x Disney Mickey Mouse Capsule Collection that has just launched! Hunter has collaborated with Disney to create a Mickey Mouse-inspired collection. Celebrating the iconic Mickey Mouse, the collaboration is inspired by the playfulness of Disney's unmistakeable character. The Hunter x Disney Mickey Mouse collection features two timeless icons and both sharing a love of adventure, the designs and prints of the collection encapsulate the magic of the famous Mickey Mouse.

The collection includes reimagined best-selling rain boot styles, bags and accessories available for women, men and kids featuring Mickey Mouse illustrations and an eye-catching take on Hunter's red box logo, perfect for winter weddings and honeymoons.

Posted: 11 November 2021

Global lingerie retailer, Pour Moi launches debut edit Pour Moi x Vicky Pattison

Global lingerie retailer, Pour Moi is thrilled to announce their debut edit with reality royalty and influencer, Vicky Pattison. The edit is full of personality including everything from sultry lingerie and cosy nightwear to feel-good sportswear and glamorous occasionwear – all designed to fit and flatter and promote body positivity. Vicky knows how important it is for women to feel empowered, sexy and fearless. The edit offers eight lingerie sets in cobalt, black cherry, emerald, soft pink and truffle shades. There's also a range of stylish and comfy nightwear with the dusky set in mink cut from premium satin.

For weekend nights out, the collection includes a selection of fun and glamorous party pieces, with highlights including rose gold dresses, sparkly velvet sequin skirts and bodycon dresses with diamante detailing. The Pour Moi x Vicky Pattison edit also offers a selection of fashionable activewear, including high-impact sports bras, crop and vest tops, sculptured leggings and shorts – providing all the support you need to work out confidently.

Posted: 4 November 2021

NEXT launch campaign with Diversity and reveal The Rochelle Series

Next is excited to announce its first menswear campaign with dance group Diversity. Perri, Ashley, Jordan, Mitch, Sam and Warren have chosen their must-have winter pieces to suit everyone. From sleek tailoring and box-fresh trainers to elevated essentials and on-trend jackets, there's something for every occasion. The dance group tells us, "We love Next's Autumn collection because it's so versatile and easy to wear, you can layer pieces together and wear them in your own unique style." In other news for the high street favourite, Next has launched its first womenswear fashion series with broadcaster, entrepreneur and author Rochelle Humes.

Posted: 28 October 2021

Annoushka x Temperley Bridal new fine jewellery collection launches

Alice Temperley and Annoushka Ducas have come together to design a new fine jewellery bridal collection. Alice and Annoushka share parallels in their professional and personal lives – inspired by nature and romanced by narrative, they are both passionate about detail, take pleasure in adornment and love to throw a wild party at home in the rural British countryside. Their similar, yet unique outlooks have led to a new jewellery collection, Annoushka x Temperley Bridal, for a modern bride – inspired by British Bluebells and treasured vintage pieces from Alice's jewellery box – reimagined in recycled 18-carat gold.

Posted: 21 October 2021

Jewellery favourites Pandora launch new Pandora ME collection

Pandora has joined forces with inspiring artists Addison Rae, Charli XCX, Donte Colley, Beabadoobee and Cecilia Cantarano to relaunch its Pandora ME collection, empowering everyone to be who they want to be. The artist collective of beautifully individual people, who are connected by creativity and music, reflects the Gen Z fans' desire for personalization but also a sense of belonging. Rebooted and refreshed, Pandora ME is a collection for creators everywhere. Inspired by the world of music and online culture, the campaign features an exclusive track, SWEAT, from artist Charli XCX, which celebrates individuality. The accompanying video, directed by visionary Hannah Lux Davis, sees the influential artist collective showing off their personal jewellery edits from the collection to best represent who they are.

Posted: 14 October 2021

Sanyukta Shrestha announced as winner of the PETA Vegan Wedding Award 2021

The UK's leading sustainable bridal brand Sanyukta Shrestha has been announced as the winner of the PETA Vegan Wedding Award 2021. Other winners included British singer and activist Leona Lewis and vegan shoe brand Beyond Skin. As the largest animal rights organisation in the world, PETA entities have more than 9million members and supporters globally. PETA's International sites are dedicated in the UK, France, Germany, and the Netherlands, Switzerland, India, Australia, Asia and Latino. The first Vegan Wedding Award was organised by PETA, UK.

Posted: 7 October 2021

Timex x Coca-Cola Make Time for Unity with Release of Limited-Edition Capsule Collection

Timex, a world leader in watchmaking and craftmanship, has released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The capsule collection brings together two iconic American brands, Timex and Coca-Cola, to herald an enduring message of tolerance and hope. Meant to inspire watch-wearers around the world to make time for what matters – peace, love, and harmony – Timex released three commemorative styles created to celebrate Coca-Cola's time-honored 1971 "Hilltop" commercial and the unity message it portrays.

Posted: 30 September 2021

THE OUTNET announce collaboration with Jenny Packham

Luxury online retailer THE OUTNET is pleased to announce a collaboration with global fashion brand, Jenny Packham. Founded in 1988, the UK-based design house illustrates Jenny Packham's distinctive signature style and has become widely recognised with social dressing. Following the success of the ready-to-wear label, the bridal collection launched in 2004 and has since contributed to revolutionizing the bridal industry. Jenny Packham's whimsical collaboration with THE OUTNET consists of 13 styles in a mix of contemporary and classic silhouettes. The dedicated Bridal edit features rich fabrics including finely pleated tulle, delicate lace, intricate beading and feather trims in a mix of maxi, midi and mini shapes. The capsule offers the perfect mix of feminine bridal styles with the brand drawing inspiration from nature with each dress in the collection named after a wild flower including the Lotus, Magnolia, Tulip, Wild Orchid and Jasmine.

Posted: 23 September 2021

Little Mistress by Vogue Williams dress collection launches

Little Mistress and Vogue Williams are thrilled to debut the second edition of their collaboration; Little Mistress by Vogue Williams. Little Mistress by Vogue Williams brings an autumn refresh to its September drop. The latest styles designed by Vogue infuse a vibrant colour therapy to her first A/W21 collection. Palettes of mustard offset with hints of lilac introduce the range, whilst ditsy winter bloom prints adorn wardrobe staples for cross-seasonal styling. Elevated monochrome prints bridge the gap between chic and cosy with zebra print knitwear designed for layering, and long-sleeve ruffle detail mini and midi dresses curated to be worn day to night.

Posted: 16 September 2021

Halfpenny London launches first ever rental edit, powered by MWHQ

My Wardrobe HQ are excited to announce their partnership with Halfpenny London. For the first time, an edit of the stunning bridalwear, evening looks and separates from the luxury British label are now available to rent. Designer Kate Halfpenny is passionate about encouraging her brides to choose and wear outfits they love again and again and about creating an inclusive offering for all, sharing in MWHQ's foundational commitment of offering a more socially conscious option of consuming fashion sustainably by giving new life to luxury goods through the circular economy.

Posted: 10 September 2021

Oasis launches new Bridesmaids Collection

With wedding season in full swing, Oasis has taken the challenge out of finding that one perfect dress to suit a group of bridesmaids with a new collection of fashionable gowns. The carefully considered range features luxurious yet wearable dress shapes in a spectrum of flattering styles, all available in a complimentary palette of soft and muted pastel shades. Think feminine silhouettes and delicate detailing on sumptuous satin and silk along with ruffled trims and flowing fabrics and you get the idea.

Posted: 2 September 2021

A guide to choosing a sustainable engagement ring

Times are changing and gone are the days where an engagement ring had to cost three months' salary and the bigger the rock the better. Now, couples are refining their engagement ring desires and are, in fact, holding sustainability as their priority. BrandRated's stylist Alice Reed tells us, "As consumers are demanding more transparency in how their goods are produced, jewellers must keep up and seek out jewellery which meets the change in demand." Here, Alice explains how to tell if a ring is sustainable, describes the different types of sustainable diamonds and gemstones and ethically sourced precious metals, and also offers tips to help couples choose the perfect ring.

Posted: 26 August 2021

Lingerie brand Pour Moi has launched the Revolution range

Pour Moi, the innovative, fast-growing British lingerie brand, has just launched its new Revolution Collection, a range of sexy yet highly comfortable lingerie that has been designed to fit and enhance any body shape flawlessly. The range, initially comprising of eight pieces (three bras, one bralette, one bodysuit, one Brazilian brief, one deep brief and one thong), is poised to kick start a 'feel-good' lingerie revolution, with its body confidence-boosting styles in key seasonal colours of jade, hot pink, black and white.

Posted: 19 August 2021

BagButler offers ways to update a pre-loved big-day outfit

With sustainability at the forefront of everyone's minds right now, BagButler offers an innovative way for wedding guests, mothers-of-the-bride and bridesmaids to update a previously worn big-day outfit or add the finishing touch to a new one without spending a fortune. They can rent a luxury designer bag for £55 per week, or an accessory, such as a Chanel necklace, from £30 per week. There are more than 60 pieces available to rent from Dior, Louis Vuitton and Chanel, to name just a few, and there's also a special Vintage Collection of jewellery.

Posted: 12 August 2021

Pronovias launches EDEN, with sustainable #WeDoEco dresses

Luxury bridal brand Pronovias presents the new Pronovias Eden collection designed by Alessandra Rinaudo, artistic director of the firm. During the global pandemic, when travel was banned, she wanted to reconnect with the pristine beauty of nature. She tells us, "After this incredible situation we have all lived through, I wanted to offer brides some escapism, and the chance to remember the essential beauty and exoticism of nature. Travelling is a great source of creative inspiration for me. In these times of restricted travel, I wanted to convey that emotion we get when we experience the extreme simplicity and harmony of nature. Each and every one of these designs has a natural, harmonious beauty that became the guiding light of this collection."

Posted: 5 August 2021

Karen Millen reveals a 99.44% increase in wedding dress searches and showcases occasion wear

High street favourites Karen Millen reveals a 99.44% increase in wedding dress searches through its digital demand tracker over the past two months compared with the same period last year and the brand unveil their large selection of stylish occasion wear for wedding season. Popular requests are white dresses and their Italian structured satin Bardot-inspired dress made from luxurious stretch satin is a statement choice. The neckline and cleverly placed seams flatter the figure and it oozes glamour with a high split at the back.

Posted: 29 July 2021

With conscious consumerism on the rise, brides are charmed by The Vintage Ring Company

It's perhaps no surprise that a growing number of engagement ring shoppers are opting for vintage pieces. Conscious consumerism is on the rise, with significant spikes in online search terms like 'recycled', 'sustainable' and 'ethical' recently reported. Increasingly, customers are drawn to vintage jewellers like The Vintage Ring Company not only because they have an eye for beautiful jewellery, but because they're charmed by the notion of offering a pre-loved jewel a second lease of life, avoiding the need for new materials and further manufacturing.

Posted: 22 July 2021

British childrenswear brand ROCO announce collaboration with Vogue Williams

Ahead of reuniting with loved ones for special occasions this summer, online childrenswear brand ROCO is thrilled to announce their collaboration with TV personality, radio DJ and model, Vogue Williams. Launched yesterday, the collection encapsulates Vogue's eye for detail and her fashion flair with traditional yet contemporary pieces for children. Full of happy pastel hues, Vogue's hand-picked edit offers a mix of silhouettes to suit every occasion, as the nation gets ready to press play on party dressing following the easing of restrictions.

Posted: 20 July 2021

Grace Loves Lace unveils occasionwear and jewellery collections

Grace Loves Lace has launched Amitié, a new collection of stylish occasionwear that bridesmaids and wedding guests will love. This hand-crafted range, made in Australia, includes six chic slip dresses in flattering midi and ankle lengths, and a two-piece set all made from eco satin created using 97% recycled materials. In other news, they are proud to present The Jewellery Edit, a curation of handmade pieces including pearl stud and drop earrings and a pearl anklet.

Posted: 16 July 2021

Jewellers Lebrusan Studio launches fundraiser in aid of the Global March Against Child Labour

Sustainable jewellery brand Lebrusan Studio has launched a fundraiser to tackle child labour in the jewellery industry, in aid of the Global March Against Child Labour. In acknowledgement of 2021 being the International Year for the Elimination of Child Labour, the London and Brighton-based jeweller is raising £1,000 for Global March, encouraging donations to the charity via a dedicated fundraising page. To incentivise engagement, the brand is offering rewards in exchange for donations, including pairs of intricately crafted filigree stud earrings and a number of unique sweet silver charms. On top of this there will also be discount codes for use across its collections.

Posted: 1 July 2021

Bridal designer Carmen Llaguno reveals how to host a sustainable and low-waste wedding

Luxury womenswear and bridal designer Carmen Llaguno, who recently got married herself wearing a gown that she designed and made by hand, offers her top tips on creating a sustainable and low-waste wedding. She tells us, "Sustainability is a way of life, it means you're not thinking only about the present moment but looking out for the wellbeing of the planet. Sustainable fashion goes beyond choosing natural or recycled fabrics, for me, it relies on ethics. People need to ask themselves 'who makes my clothes and under what conditions?' When you live and shop sustainably, you think carefully about every purchase, researching each brand that you're buying from. The result is having a meticulously curated selection of clothes that you can wear over and over."

Posted: 24 June 2021

Little Mistress reveal the must-have bridesmaid dress colours for weddings this year

Fashion retailer Little Mistress has conducted new research looking at which colours and styles of bridesmaids' dresses will be most popular for bridal parties this year. The trending shades were neutrals and creams, which saw a 120% and 60% increase in recent Google searches. Copper was the second most popular colour, followed by the classic red, dark green, and yellow. Catherine Chambers, head of e-Commerce and digital at Little Mistress, commented on the trends: "As typical wedding season is about to hit, we're relieved to see that restrictions have been lifted and weddings are steadily going back to normal. It's interesting to see which hues will be most popular and neutrals are an interesting choice given that white has long been considered a fashion faux pas at weddings. However, this will give a timeless and minimalistic feel to weddings. It also helps bring bridal parties closer together as one unit."

Posted: 16 June 2021

Jewellers Angelic Diamonds reveal why micro weddings are here to stay

Over the past year, we've all had to adapt to a new way of living and the rising popularity of micro weddings, defined as a wedding with fewer than 20 guests, has proved that there's always a way to celebrate love, even during turbulent times. These weddings are considered to be a more intimate form of celebration, often with a shorter running time, a smaller budget, and a more relaxed atmosphere. Jewellers Angelic Diamonds reveal the many benefits of them and how the mini wedding trend is here to stay.

Posted: 10 June 2021