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Based in Dartford, Michela Moriello uses calligraphy and watercolour to create beautifully bespoke wedding stationery. We caught up with her for a chat about her wonderful world, read on to find out more.
Tell us about yourself
I was born and brought up in Rome, where I became fascinated by art. I studied architecture and have since learnt many artisan crafts such as glass engraving, ceramics and jewellery - I find it incredibly interesting and I always crave for more.
As to how the stationery side of the business started, friends of mine were getting married in a beautiful Italian villa and were struggling to find the perfect invitation for their wedding, one that could really tell their story. Helping her is what started me on this journey of creating bespoke, handmade wedding stationery.
What can The Dandelion Art offer couples planning their wedding day?
I work with couples to create a theme for their wedding, one that's consistent throughout all of their stationery (invites, place cards, menus etc).
A wedding day is special in many ways, however I find stationery to be the first memento, created by a couple, to reach and include their families and friends too. One that they will keep and cherish forever.
What are the top trends in wedding stationery right now?
Because the stationery I create is so unique to the couple and their story, I try not to be too influenced with current design trends. However sustainability is becoming more and more important, which I hope becomes more than just a trend. The couples I work with really value using handmade papers, organic natural dyes and sustainable fabrics wherever possible.
What advice would you offer couples thinking about their wedding stationery?
I'd suggest they think about their story and what it is that makes them unique. I always suggest that couples consider this before they start looking for inspiration from other wedding stationery as it’ll give their theme more focus, meaning, and make it more personal. Then a shared Pinterest board with themes and ideas is also a great start.
Finding the right stationery designer is like finding the perfect venue, or florist - it's symbiotic work, and before going with one over the other it’s best to make sure that values are shared and everyone is on the same page. It makes everything easier, and also more fun!
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