It has always been Louise's long-term plan to start her own business and after a long career in the wedding-flower industry and eight years as Leeds Castle's head florist with a few gold medals under her belt, the time felt right to embark on her new venture. Louise is based at her workshop in Maidstone where he works alongside a team of highly experienced and creative florists.
We caught up with her to find out more about the business and wonderful wedding florals. So, read on to find out more...
What services do you offer?
We cover all areas of the South East and love visiting and working in varied venues. We specialise in fresh flowers for all wedding and events. From bouquets to large floral installations, venue dressing and everything in between.
Our wedding design service starts with an initial friendly and relaxed meeting to chat through ideas. This is then followed by a bespoke design concept, mood boards and a detailed proposal tailored to each couple's theme and venue. We love exploring new places and are always happy to meet a couple at their venue.
What's your favourite wedding flower and why?
I love all flowers but especially quintessentially cottage garden flowers. Romantic flowers such as large blowsy scented garden roses, sweet peas and peonies. There are so many gorgeous garden rose varieties and colours that it would be impossible to choose one. They are just divine and it's always a great day when the workshop is filled with them.
What's on trend in the world of wedding flowers at the moment?
There's been a move away from the neat traditional and formal bouquets, they're now larger and asymmetrical. Designs are softer and more relaxed with mixed flower varieties, textures, finished with lots of soft foliage. Couples are choosing to dress the ceremony with statement arches tall displays and hanging ceiling flowers. The pandemic has brought an increase in outdoor ceremonies and this is set to continue. The possibilities are endless outside and couples are opting for lots of romantic aisle flowers.
Warm jewel colours of rich burgundy and deep green, orange and rust colours continue to be popular choice.
We'll always see classic whites, but these are now combining dried and bleached foliage with white, ivory, beige or nude tones. Mixed textures with soft and muted grey foliage.
Pinks are now the prettiest blush and much softer combined with nudes and soft greys. Again, larger and softer bouquets with soft grey foliage. This has been so popular and looks set to continue.
How long before the wedding should couples book an appointment?
If you know the florist you would like to work with, I'd always recommend booking and securing your florist as soon as you've a date set, then you can relax and enjoy the process. Use the time to collect images of colours or styles that you like as this is always useful when you meet your florist as a starting point. I would recommend a meeting and starting the design process at roughly three to six months before your wedding date.
What's your favourite part of the job?
There's nothing like walking into an excited room through a haze of hairspray and perfume to deliver the bridal flowers. After a long time working with and getting to know a couple, It's great to see everything come together on the big day. After the last check of finishing touches, it feels great to stand back and see the finished venue with the tables set and the candles lit. When we leave the venue finished, you can't help but have a sense of pride in a job well done, knowing the couple are about to have the best day.
Louise's top tips
Think about areas where you might be able to move arrangements to get the most out of them on the day. Depending on the venue, it is possible that some arrangements can be moved, repositioning ceremony flowers to the reception.
Make a statement with large displays. Often a few larger displays will create more of an impact rather than lots of smaller arrangements, which can be lost in a room filled with people. Keep table flowers high or low allowing your guests to see clearly across the room and chat easily.
There will be areas to make savings, but your bouquet should not be one of them. You'll spend a long time choosing the perfect dress and the flowers are part of the whole look.
Finally, take advice from your florist and use seasonal flowers.
Find out more at www.louiseroots.com
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