Alice in VR Wonderland

World-renowned Jasmin Vardimon Company and McArthurGlen Designer Outlet Ashford are collaborating this February to bring dance to everyone as the first stop on a multi-sensory experience tour.

Alice in VR Wonderland is an immersive adaptation of the timeless tale by Lewis Carroll, presented through the filter of Jasmin Vardimon’s unique creative process.

Alice in VR Wonderland, Alice resting on some rocks
Alice in VR Wonderland truck at McArthurGlen Ashford

From 8th February, audiences have been invited to enter a specially designed truck for a 20-minute experience. Using a Virtual Reality headset with 3D sound, audience members will be immersed in a spectacular 360-degree VR wonderland and feel up close with the talented performers from the Jasmin Vardimon Company in this magical, multi-sensory adventure.

And there's still time to join the fun as the VR experience will stay on site for ten days, until 20th February, before embarking on a tour of all McArthurGlen Designer Outlets, with the ambition to bring performance art to new audiences and enhance the guest experience.

This innovative new project has been made possible with the support of McArthurGlen Designer Outlet, Arts Council England, The Gulbenkian Theatre, Kent County Council and DanceEast, launching at a vital time following the impact which the creative industry has faced during the global pandemic.

McArthurGlen Designer Outlet Ashford and Jasmin Vardimon joined forces previously in May 2021 when the company debuted an immersive show entitled Canvas. This theatre piece saw a company of young dancers guide shoppers through the Centre, culminating in a spectacular centre-stage finale. The show raised money for two charitable organisations - the RNLI charity partner of McArthur Glen Designer Outlet Ashford and the Friends of the William Harvey Hospital.

The 2022 UK tour further cements McArthurGlen Designer Outlets’ commitment to supporting the arts and creative industry, and the Jasmin Vardimon Company’s position at the forefront of using digital technologies to reach new audiences.

Tour Dates Confirmed: Ashford Designer Outlet: 8 – 20 February East Midlands Designer Outlet: 25 February – 6 March York Designer Outlet: 11 – 20 March West Midlands Designer Outlet: 25 March – 3 April Cheshire Oaks Designer Outlet: 8 – 17 April Swindon Designer Outlet: 22 April – 1 May Bridgend Designer Outlet: 6 – 15 May

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