Moss launches new store at Whitefriars, Canterbury as part of the new rebrand

Moss has a strong sense of heritage and a history of innovating to meet the changing needs of the menswear customer. With the new rebrand, everything is stripped back to show off the product in a simplified and modern way.

The new rebranded store at 6 Whitefriars Street in Canterbury opened in September 2023 and spans 2,769 sqft. The store is part of the brand's ambitious retail plans for the next 12 months, following the brand's recent name change - dropping 'Bros' from its moniker of old - and also marks another stepping-stone in the heritage brand's journey. It's a destination for considered menswear and showcases an innovative retail concept that combines modern design with timeless elegance, boasting a spacious layout with the updated, pared-back interior style so synonymous with the newer stores recently opened by the brand.

"This store is a celebration of everything Moss stands for today; modern British menswear and accessible style for all," said Brian Brick, CEO. "We are excited to reintroduce the brand and our incredible AW23 collection to the discerning shoppers of Canterbury, offering them a space to explore our product and experience our expertise first-hand."

At the heart of the new store is the launch of the AW23 collection. From rugged knitwear to luxe outerwear and everything in between, Moss has new season style solutions covered, no matter the occasion - and the brand's in store stylists and knowledgeable staff are experts in helping customers discover and enhance their unique style. It will also house the 'Custom Made' tailoring service, allowing customers to create a personalised suit from scratch.